This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.

Our NAIDOC Week Polo collection features our talented collaborating artists' reflection on and response to this year's theme. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge. Their rich artworks tell an individual and collective story that we are proud to share. 

Our polos provide strong sun protection and a stylish and comfortable look that can be worn anywhere. A true wardrobe essential available in fitted, unisex and childrens styles and featuring vibrant First Nations artwork.

“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee

Product: Polo Bamboo Unisex
Style: Simpson
Materials: 100% Bamboo Polyester UPF 50
Washing: Cold machine wash with similar colours
Artwork: Fire Spirit People
Artist: 

Story:

Fire Spirit People

Aboriginal and Torres Strait Islanders have danced for thousands of years, an ancient form of storytelling to transcend time. Against the backdrop of sacred land, the fire burns bright, illuminating the earth. The sun, the moon and the stars glimmer in the night sky, a testament to the powerful presence of nature. Within our hearts a fire burns, we carry pride in our land and our people, the colour and beauty like no other in the world.

 * Products come with artist information and art story *